Many article marketers only use article writing in order to generate and increase traffic toward their websites. If you have developed a nice website that makes a good use of this traffic and turns visits into conversions, you will see increased profit. However, majority of websites and their marketers have not created good conversion plan, which should be a backbone of any website if you intend to make profit with it.
Many writers limit themselves to marketing only one product and fail to do that properly, missing on the opportunity to generate sales from their website visitors. Visitors will not do much for your business, unless they fulfill their purpose on your website, which is conversion. Your business may consider various actions as conversions and not only direct sales - new memberships, subscriptions, downloads, etc. The point is to plan out meticulously what the traffic that you generate through your article marketing should be used for.
The good idea would be to have the monetization of your website planned out in advance, before you invest your efforts into article marketing and driving traffic toward it. Articles that you write for marketing purpose should be made to serve that purpose. If you do not have a clear idea how to monetize your website, your article marketing efforts will most likely be in vain.
There are several easy steps that can help you with your monetization efforts.
First would be to write an e-book or any kind of informative and useful tutorials, which you should offer to your website visitors for free, if they subscribe on your website.
The second step should be to create a website, which will have a sole purpose to advertise the e-book that you are offering for free, but constructed so that only the visitors who subscribed will be able to receive it.
Third step is to create an informative product in electronic form, which should have a really low price (anywhere between $5 and $25), and which you will offer to your subscribed visitors who have downloaded an e-book.
The fourth and last step would be to create another, more expensive product, within the price range of 50 to $100, which should be offered only to those visitors who purchased the first, less expensive product.
If you do not have it in yourself to write an e-book, or create products, you will still be able to earn money by promoting and selling the products that are already offered online through various affiliate programs.
The opportunities with this system are limitless and you will be able to promote and generate sales for as many products as you like.
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